Denim makes our hearts beat a little faster - and has been doing so all the way since 1983. We make jeans, pants, T-shirts, shirts, and much more designed to fit whoever you are and whatever life throws at you - we’re right there with you. And even though our styles have evolved to include much more than only denim, a touch of denim is sown into every single piece of our clothing. Our love for it is simply incurable! 

Discover our Danish way of doing denim and creating real, reliable, and relatable wear right here on our official webshop.

Just as important as style, comfort, and quality is to us, the same can be said for the environment. While we aren’t able to change the tides completely by ourselves, every single initiative - big or small - can make an important difference. The REDUCE mindset is a key part of Gabba, influencing everything we do. 

The REDUCE collection includes styles that either consist of 50% or more of our REDUCE materials or use one of our REDUCE qualifying production methods. And that’s just the tip of the iceberg regarding our sustainability efforts.