GABBA is a family-owned denim brand with more than 30 years of experience in making jeans. The brand was founded by Ole and Karen Madsen with a vision of creating a modern denim brand, focusing on quality fabrics and attention to detail. With a global mindset, we gather inspiration from around the world – we find originality in our in-house denim archive to create four annual collections, each of them well-balanced, unique and with a true denim identity.


We study and work with materials to create the coolest expression and strive to get the utmost out of our work with fabrics, trims and washes. We develop the fit of tomorrow and continue to create innovative details. Details such as the curved coin pocket on our Rey jeans, the back-hem dart on Alex and the stitch-line within the paspel pocket on Tokyo. This is premium denim - reinvented.



We work with the same attention to detail and have the same never-ending obsession with denim as our founders, guarding our prevailing values: Denim, Design and Dedication - the backbone of GABBA for more than 30 years.


Since our foundation, denim has been the core of our business and it is safe to say that we have indigo flowing in our veins. Since the very first pair of jeans, we have used the same blue-colour thread for the split inseams on our jeans.


The same thread is used for the signature chain stitch on the waistband. A gold-plated, then dyed blue raised GABBA rivet is found on our coin pockets as a unique detail which gains patina after each wash. Our denim identity shines through on our non-denim products as well. We add rivets on pants, knitwear and jackets, creating a blue thread through the entire range of our products.




Since 19/83